{"id":697,"date":"2024-09-06T14:03:39","date_gmt":"2024-09-06T14:03:39","guid":{"rendered":"https:\/\/aiedtechmedia.com\/?p=697"},"modified":"2024-09-07T09:05:49","modified_gmt":"2024-09-07T09:05:49","slug":"chinas-lipstick-king-sold-1-7-billion-in-goods-in-12-hours-chinas-lipstick-king-sold-so-who-is-this-guy","status":"publish","type":"post","link":"https:\/\/aiedtechmedia.com\/index.php\/2024\/09\/06\/chinas-lipstick-king-sold-1-7-billion-in-goods-in-12-hours-chinas-lipstick-king-sold-so-who-is-this-guy\/","title":{"rendered":"China\u2019s Lipstick King Sold\u00a0$1.7 billion in goods in 12 hours\u00a0China\u2019s Lipstick King Sold\u00a0so Who is this guy ?"},"content":{"rendered":"\n<p>Austin Li Jiaqi, known as the \u201cLipstick King,\u201d is a trailblazer in the world of live streaming and e-commerce. His journey from a shop assistant to a social media phenomenon showcases the transformative power of personal branding and digital marketing in the beauty industry.<\/p>\n\n\n\n<p><strong>Early Beginnings<\/strong>&nbsp;Born in Yueyang, Hunan province, Li Jiaqi\u2019s early interest in dance led him to Nanchang University. Although he didn\u2019t complete his degree, the skills and confidence gained would later become instrumental in his live streaming career.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"488\" src=\"https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/WhatsApp-Image-2024-09-06-at-7.27.33-PM.jpeg\" alt=\"\" class=\"wp-image-708\" style=\"width:251px;height:auto\" srcset=\"https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/WhatsApp-Image-2024-09-06-at-7.27.33-PM.jpeg 405w, https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:249\/h:300\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/WhatsApp-Image-2024-09-06-at-7.27.33-PM.jpeg 249w, https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:124\/h:150\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/WhatsApp-Image-2024-09-06-at-7.27.33-PM.jpeg 124w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Rise to Fame<\/strong>&nbsp;Li\u2019s career took a pivotal turn in 2017 when he started live streaming on Taobao. His unique approach to selling\u2014applying hundreds of lipsticks in marathon sessions\u2014captivated audiences. His record-breaking feat of applying lipstick four times in 30 seconds earned him a place in the Guinness World Records and the moniker \u201cLipstick King.\u201d<\/p>\n\n\n\n<p>Credit &#8211; (1421.consulting)<\/p>\n\n\n\n<p><strong>Sales Sensation<\/strong>&nbsp;Li\u2019s ability to generate massive sales became evident on Singles\u2019 Day 2021, where his 12-hour livestream resulted in an unprecedented $1.7 billion in sales. His dynamic personality and catchy phrases like \u201cOMG sisters, buy this!\u201d resonated with viewers, translating into colossal sales figures that even surpassed those of Alibaba\u2019s Jack Ma.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"WION Fineprint | China\u2019s Lipstick King reappears after Tiananmen \u2018tank cake\u2019 row\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KlVMe2UDB6Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Resource- WION <\/figcaption><\/figure>\n\n\n\n<p><strong>Social Media Influence<\/strong>&nbsp;By March 2021, Li had amassed over 35 million followers on TikTok and seven million on Sina Weibo. His monthly earnings were estimated between $10\u201320 million, reflecting his significant influence. By June 2022, his following had surged to 170 million, and he was recognized on the Time 100 Next list, underscoring his impact on the global stage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"610\" height=\"412\" src=\"https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-1.png\" alt=\"\" class=\"wp-image-701\" style=\"width:375px;height:auto\" srcset=\"https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-1.png 610w, https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:300\/h:203\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-1.png 300w, https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:150\/h:101\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-1.png 150w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Controversies and Challenges<\/strong>&nbsp;Li\u2019s career, however, has not been without controversy. An incident during a livestream in June 2022, involving an ice cream cake shaped like a tank, led to speculation and an abrupt end to the broadcast. The event sparked discussions about censorship and the delicate balance influencers must maintain in the public eye.<\/p>\n\n\n\n<p><strong>Legacy and Influence<\/strong>&nbsp;Despite the challenges, Li Jiaqi\u2019s story is one of digital age success. His innovative approach to live streaming has revolutionized the way beauty products are marketed and sold. His deep connection with his audience has not only made him a household name but also a symbol of the power of social media in shaping consumer behavior.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-opt-src=\"https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-2.png\"  decoding=\"async\" width=\"461\" height=\"484\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" class=\"wp-image-702\" style=\"width:319px;height:auto\" old-srcset=\"https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-2.png 461w, https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:286\/h:300\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-2.png 286w, https:\/\/mlxaxfcd9j1s.i.optimole.com\/w:143\/h:150\/q:mauto\/ig:avif\/https:\/\/aiedtechmedia.com\/wp-content\/uploads\/2024\/09\/image-2.png 143w\" \/><\/figure>\n<\/div>\n\n\n<p>Austin Li Jiaqi\u2019s biography is a testament to the potential for individual creativity and charisma to disrupt traditional marketing and sales paradigms. His journey from a modest shop assistant to a global influencer highlights the opportunities that the digital landscape offers to those who can effectively engage and inspire a digital audience. Li\u2019s story is a modern-day \u201crags to riches\u201d tale that continues to evolve and inspire entrepreneurs and influencers around the world.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Credit &#8211; <a href=\"http:\/\/www.solsaga.in\" target=\"_blank\" rel=\"noopener\">www.solsaga.in<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austin Li Jiaqi, known as the \u201cLipstick King,\u201d is a trailblazer in the world of live streaming and e-commerce. His journey from a shop assistant to a social media phenomenon showcases the transformative power of personal branding and digital marketing in the beauty industry. Early Beginnings&nbsp;Born in Yueyang, Hunan province, Li Jiaqi\u2019s early interest in&hellip;&nbsp;<a href=\"https:\/\/aiedtechmedia.com\/index.php\/2024\/09\/06\/chinas-lipstick-king-sold-1-7-billion-in-goods-in-12-hours-chinas-lipstick-king-sold-so-who-is-this-guy\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">China\u2019s Lipstick King Sold\u00a0$1.7 billion in goods in 12 hours\u00a0China\u2019s Lipstick King Sold\u00a0so Who is this guy ?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[100],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-media"],"_links":{"self":[{"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":4,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":709,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/posts\/697\/revisions\/709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiedtechmedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}